Amardeepa Fabrics
From Multi-Location Complexity to Connected Fabric Operations
Connecting Manufacturing, Inventory, CRM, Projects, Field Service, Warranty and Customer Support
Amardeepa Fabrics began as a boutique in Jakarta, Indonesia, importing and distributing premium fabrics. Over the decades, the company has grown into a regional furnishing industry leader, serving customers across Indonesia, Bali, Malaysia, Singapore, Thailand, and USA
Its portfolio includes globally recognised brands such as Sunbrella, Dickson by Glen Raven, Batyline by Serge Ferrari Group, Gale Pacific, and Forest window hardware.
As the business expanded across locations, products, projects, manufacturing, installation, and after-sales service, the operating model became increasingly complex.
The challenge was no longer simply selling fabric.
It was managing the complete lifecycle—from raw material and manufacturing to customer order, installation, warranty, and service.
The Business Challenge
When Every Roll, Project and Customer Requires Complete Visibility
Amardeepa Fabrics manages a highly specialised product environment where every fabric roll can carry its own identity, quantity, UOM, lot information, location, and usage history.
At the same time, the business operates across multiple locations and manages:
- Indoor and outdoor fabric products
- Manufacturing operations in Indonesia
- BOM-to-finished-product processes
- Fabric rolls and lot-level inventory
- Serial-number tracking
- Rack and warehouse locations
- Multiple operating locations
- Employee and field-team management
- Customer projects and installations
- CRM and sales opportunities
- Project-based invoicing
- Warranty commitments
- Field installation and service
- Customer support and helpdesk
The challenge:
How do you maintain one accurate view of every product, roll, project, installation, employee, warranty and customer interaction
BEFORE → AFTER
From Fragmented Product & Service Processes to One Connected Operation
BEFORE | AFTER |
Inventory across multiple locations | Centralised multi-location inventory visibility |
Fabric tracked by individual processes | Lot, serial, roll and UOM-level tracking |
Manual rack/location tracking | Structured warehouse and rack management |
BOM and production information disconnected | Connected BOM-to-finished-product workflow |
Difficulty tracking fabric consumption | Used vs. remaining quantity visibility |
Leads and opportunities managed separately | Integrated CRM pipeline |
Orders disconnected from projects | CRM-to-order-to-project workflow |
Installation tracked independently | Project-based field service management |
Warranty information difficult to follow | Customer, project and installation warranty tracking |
Customer issues across multiple channels | Centralised Helpdesk management |
THE ERP TRANSFORMATION
One Fabric. One Project. One Customer View.
01 — MANUFACTURING
From BOM to Finished Product
Manufacturing operations in Indonesia are connected from:
BOM → Raw Materials → Production → Finished Fabric → Inventory
The ERP provides visibility into materials, production requirements, finished products, and inventory movement.
02 — FABRIC & LOT MANAGEMENT
Every Roll Has an Identity
Fabric inventory requires more than simply knowing the number of units in stock.
Each roll can be tracked by:
Product
Lot / Serial Number
Roll Identification
UOM
Quantity
Warehouse
Rack / Location
Usage
Remaining Balance
This provides a structured digital record of each fabric roll throughout its lifecycle.
03 — INVENTORY CONTROL
Know What You Have. Where It Is. How Much Remains.
With operations spanning multiple locations, inventory visibility becomes critical.
Infocom X connects inventory across locations and provides greater visibility into:
STOCK AVAILABLE
What is currently available?
STOCK LOCATION
Which warehouse, rack, or location holds it?
STOCK CONSUMED
How much of the roll or lot has been used?
STOCK BALANCE
How much remains?
STOCK MOVEMENT
Where has the material moved?
This helps teams manage high-value and lot-specific fabric inventory with greater control.
04 — CRM & SALES
From First Enquiry to Converted Customer
CRM becomes the central starting point for the customer journey.
Lead
↓
Opportunity
↓
Quotation
↓
Sales Order
↓
Project
↓
Installation
↓
Invoice
The sales team can track customer engagement while downstream teams gain visibility into what has been sold and what needs to be delivered.
05 — PROJECT MANAGEMENT
Connecting Every Customer Project
For furnishing and fabric projects, the customer relationship does not end when the order is placed.
Each project can be connected with:
Customer
Location
Products
Fabric Rolls
Installation
Service
Warranty
Invoice
This creates a complete project history from commercial engagement through post-installation support.
06 — FIELD SERVICE
From Warehouse to Customer Location
Once an order becomes an installation project, Field Service connects the office team with technicians and installation teams.
FIELD SERVICE WORKFLOW
Project
↓
Installation Request
↓
Technician Assignment
↓
Customer Location
↓
Installation
↓
Completion
↓
Service / Warranty
This provides visibility into where installation teams are working and which customer projects require attention.
07 — WARRANTY MANAGEMENT
Turning a Product Promise Into a Trackable Process
With fabric warranties extending to five years or more, warranty information needs to remain accessible long after the original sale.
Warranty information can be associated with:
Customer
Project
Product
Installation
Location
Installation Date
Warranty Period
This allows service teams to identify warranty coverage when a customer raises a support request.
08 — HELPDESK
One Place for Every Customer Support Issue
Customer service requests are captured within the Helpdesk environment.
Teams can track:
- Customer complaints
- Product-related issues
- Installation issues
- Warranty requests
- Service requirements
- Technician follow-up
- Resolution status
- Customer communication
Instead of support information being scattered across emails and messages, the business gains a structured service history.
THE CONNECTED CUSTOMER JOURNEY
From Lead to Lifetime Customer
LEAD
↓
OPPORTUNITY
↓
QUOTATION
↓
ORDER
↓
PROJECT
↓
FABRIC ALLOCATION
↓
INSTALLATION
↓
WARRANTY
↓
SERVICE
↓
CUSTOMER SUPPORT
One customer. One connected history.
BUSINESS IMPACT
Turning Operational Complexity Into Business Control
INVENTORY
Lot-Level Visibility
Track fabric by roll, lot, serial number, UOM, rack, location, usage, and balance.
MANUFACTURING
BOM-to-Finished Product
Connect manufacturing requirements with finished-product inventory.
MULTI-LOCATION
One Inventory View
Manage stock across multiple operating locations through a connected ERP platform.
CRM
Every Opportunity Matters
Track leads, opportunities, quotations, orders, and customer relationships in one workflow.
PROJECTS
Complete Project Visibility
Connect customers, products, locations, installations, invoices, and warranty information.
FIELD SERVICE
Installation Meets ERP
Connect field teams and customer-site activities directly with project operations.
WARRANTY
Protect the Customer Promise
Maintain visibility of warranty commitments throughout the product and project lifecycle.
HELPDESK
Service Beyond the Sale
Create a complete record of customer support and service interactions.
KPI-TRANSFORMATION
One Platform Connecting the Full Fabric Lifecycle
5+ OPERATING MARKETS
Indonesia • Bali • Malaysia • Singapore • Thailand
8+ CONNECTED BUSINESS PROCESSES
Manufacturing • Inventory • CRM • Sales • Projects • Field Service • Warranty • Helpdesk
EVERY ROLL TRACKABLE
Lot • Serial • UOM • Rack • Location • Used Quantity • Remaining Quantity
5+ YEAR WARRANTY VISIBILITY
Track warranty commitments against customer, project, installation, product, and location.
END-TO-END CUSTOMER JOURNEY
Lead → Order → Project → Installation → Warranty → Service
Note: KPI figures describe the business and solution scope provided for this case study and are not claims of independently measured performance improvements.
THE DIFFERENCE
From Selling Fabric to Managing the Complete Customer Lifecycle
Amardeepa Fabrics’ transformation goes beyond inventory management.
It connects the complete journey:
PRODUCT
Manufacture → Lot → Roll → Rack → Inventory
CUSTOMER
Lead → Opportunity → Order → Project
PROJECT
Fabric → Installation → Location → Invoice
AFTER-SALES
Warranty → Service → Helpdesk → Resolution
ONE CONNECTED ERP
Every product. Every project. Every location. Every customer.
POWERED BY NEXORA AI
From Connected ERP to Intelligent Operations
With Infocom X ERP powered by Nexora AI, Amardeepa Fabrics can build on its connected operational foundation with intelligent capabilities across the business.
INVENTORY INTELLIGENCE
Surface potential stock shortages, ageing inventory, unusual consumption, and product movement patterns.
SALES INTELLIGENCE
Identify opportunities, follow-ups, customer activity, and pipeline priorities.
PROJECT INTELLIGENCE
Highlight project status, installation requirements, delays, and outstanding activities.
SERVICE INTELLIGENCE
Prioritise customer issues, warranty requests, and unresolved service cases.
BUSINESS INTELLIGENCE
Bring operational information together to help management understand what is happening across locations, products, projects, and customers.
THE OUTCOME
One Connected Platform for a Complex Regional Fabric Business
Amardeepa Fabrics needed an ERP that could understand more than sales and accounting.
It needed to understand fabric rolls, lots, locations, manufacturing, projects, installations, warranties, service, and customers.
Infocom X brings these processes together into one connected digital ecosystem.
From:
Multiple Locations
Complex Fabric Inventory
Manufacturing
Customer Projects
Installations
Warranty
Service
To:
ONE CONNECTED OPERATION
A stronger foundation for visibility, control, customer experience, operational efficiency, and future AI-driven growth.
THE FUTURE OF FABRIC OPERATIONS IS CONNECTED
Infocom X ERP
Powered by Nexora AI
Manufacture smarter.
Track every roll.
Manage every project.
Support every customer.